Past comps from the Illumination franchise are virtually irrelevant given their age, but for inclusion’s sake, Despicable Me 3 earned $4.1 million from Thursday shows in summer 2017, while Minions pulled $6.2 million in 2015. It’s also the highest ever for a non-Disney and non-Pixar animated release. With that caveat in mind, it’s easily the highest preview gross of any animated film since 2019’s remake of the The Lion King ($23 million) and the same summer’s Toy Story 4 ($12.0 million), coming in higher than Frozen II‘s $8.5 million November launch from 6pm shows. Photo Credits: Universal & Illumination ("Minions: The Rise of Gru")įriday Update: Universal reports this morning that Minions: The Rise of Gru earned $10.75 million from domestic previews beginning at 2pm from 3,350 domestic locations.Ĭomparisons for a family movie range far and wide with the early start time, long holiday weekend, and increased awareness of previews among general audiences in this day and age.
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